This course will introduce students to the world of marketing. Students will learn about the role of marketing in their personal life & business world, how it ties to the global economy, and how it continues to change at a rapid pace. Students will look at marketing, selling, pricing and promotion of new and existing products. They will also get an introduction into marketing research and have the opportunity to conduct their own research. They will develop a marketing plan for a product and also investigate a variety of careers involved in the field of marketing.
Functions of Marketing and the Product/Price/Place/Promotion Strategies
Economics and Relationships to Marketing, Business Cycle
Promotion, Visual Merchandising, Displays, Publicity and Public Relations, Advertising
Distribution, E-commerce, Pricing Techniques
Product Mix Strategies, Branding/Packaging, Market Research